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"Your price is too high."
"Your competitor is cheaper."
"What can you do about the price?"

Having a prospect or customer tell you that your price is too high is probably the number one objection that most salespeople get and yet it is the one objection they are often the least prepared to handle properly.

If you're tired of stumbling over price objections, this CD is for you.

My guest expert will be Brian Jeffrey of Sales Forces Assessments and we'll be exploring this topic in detail. Brian has been involved in selling, sales management, and sales training for over 30 years and he knows exactly how to conquer the dreaded price objection.

Here is idea of what you will take away from this engaging audio program.

• Find out the reasons behind any price objection (there aren't as many as you think!)
• Learn how to move your prospect away from price being their main purchasing criteria.
• Discover ten techniques for effectively handing the objection when it does come up.
• Understand what causes people to voice a price objection in the first place.
• Recognize four factors that are more important to most buyers than price.
• Identify the appropriate time to discuss price. Most salespeople make a huge mistake here!
• Find out how to avoid discussing price before creating value for your product or service.
• Learn the secret to dealing with price hagglers.
• Discover 9 responses to the question, "Can you do any better than that?"
• Understand how to actually prevent price objections
• All this and more.

As a bonus, I'll include a copy of my eBook, "Sales Blunders that Cost You Money." This eBook outlines 15 sales mistakes that cost you money and it's free when you place your order.

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